I just started using Google Analytics, does that make me a bad guy? I certainly hope not. After all, my resume has stated for years that, “My unique industry experience contributes to a balanced, agnostic evaluation and application of technology. As a software engineer and designer I am always developing new prototypes and experimenting with technology.”

Thus, despite the fact that I work at Yahoo!, I can live with and take advantage of the fact that Google has some awesome technology and services available.

Also, if Yahoo! does make an analytics program I’ll be sure to use it, and subsequently deliver an agnostic evaluation of the differing experiences.

In short, I just use whatever works fastest and costs me less. Vinny Lingham has some interesting insite on this topic.